Xavier University
UNIVERSITY REBRAND
THE BEFORE AND AFTER
collateral
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Concept 3D
Website
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NoCoast Crossfit
Website
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The Cliffs
Challenge
A great business, the Cliffs needed to break-out past its small rock wall persona and create a brand worthy of its expansion from Valhalla in suburban Westchester to NYC.
Solution
Created a mark that fits the world of its target and those brands they love to display: Burton, Patagonia, DC, Smith.
Results
A new brand identity that has helped to contribute to the Cliffs becoming he largest climbing gym on the East coast with membership at capacity – all within two years.
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CTAP Logo
Challenge
CTAP’s brand identity had nothing to do with piping and did not properly represent a modern company approaching $1B in sales.
Solution
Created a piping symbol that fits the industry and passes the t-shirt test at the same time.
Results
A distinctive, modern brand identity that befits an $850M business growing in the double-digits.
Brand Id
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