Challenge
Breaking into the US market without awareness against a competitor whose name (Burley) represents the category, is no easy task.
Solution
Borrow from those who came before you – in this case, the many German auto manufacturers: VW, BMW, Audi, Mercedes and Porsche – and claim the superiority of German engineering.
Results
Initial US distribution has come with the help of myriad selling materials: brochures, posters, stickers, sell-sheets, windshield posters, etc.
Collateral
Collateral
Clients
